Layout is important

Elements of an effective layout expands on the idea of 6 main characteristics; balance, proportion, movement, utility, clarity, and emphasis. All of these are very important in evaluating the design of an advertisement. the ad I chose strongly succeeds in balance. The ad is almost perfectly symmetrical . I think they are all equally important but proportion is probably the first thing someone notices. They may not realize why an ad is off, but the sizing of different pieces of an ad can make a huge difference.