Friday, December 2, 2011

All done?!

Last post?! Awesome. One class down, four to go.

Thanks you for the time and effort you put towards this class :)

By the way, Jayme Walshire says hello.

An ad that beats the rest..

The advertisement that I have chosen was printed in several different publications. It features the Ultra Thin MacBook Pro. I relocated it online after remembering it from Time magazine. The target is wide because the ad is so simple it can be used in different publications without changing it.

Layout is important

Elements of an effective layout expands on the idea of 6 main characteristics; balance, proportion, movement, utility, clarity, and emphasis. All of these are very important in evaluating the design of an advertisement. the ad I chose strongly succeeds in balance. The ad is almost perfectly symmetrical . I think they are all equally important but proportion is probably the first thing someone notices. They may not realize why an ad is off, but the sizing of different pieces of an ad can make a huge difference.

Democracy of Goods

This article is reasoning that advertising reaches people to convince everyone that they can own any product. Although some budgeting may be expected, eventually anyone can own the same quality products as those of wealth. This is a factor in todays advertisements; producers are seeking to reach a wide demographic of people to get them to buy their product/service. Targeting specific demographics are common, but usually they are aiming to reach more than just one kind of person. I talk about this a bit in my paper, that the ad i chose is simple so basically anyone and understand the selling point.